Overview of KCC (Kisan Call Centre)
Kisan Call Centre Services

Kisan Call Centres (KCCs) was launched by the Ministry of Agriculture to harness the potential of ICT in agriculture. This initiative was aimed at answering farmer's queries on a telephone call in their own language / dialect. IFFCO Kisan Sanchar Limited was selected by the Department of Agriculture and Cooperation (DAC), Ministry of Agriculture (MOA), Government of India, to manage the KCC services. The services were re-launched on 1st May 2014 by IFFCO Kisan Sanchar Limited. In this endeavour ; IFFCO Kisan had completely revamped the services and set up state of the art ICT infrastructure.

Kisan Call Centres (KCCs) was launched by the Ministry of Agriculture to harness the potential of ICT in agriculture. This initiative was aimed at answering farmer's queries on a telephone call in their own language / dialect. IFFCO Kisan Sanchar Limited was selected by the Department of Agriculture and Cooperation (DAC), Ministry of Agriculture (MOA), Government of India, to manage the KCC services. The services were re-launched on 1st May 2014 by IFFCO Kisan Sanchar Limited. In this endeavour ; IFFCO Kisan had completely revamped the services and set up state of the art ICT infrastructure.

Call Handling by Farm Tele-Advisors (FTAs) at Kisan Call Centres

The FTAs with the prescribed minimum academic qualification in the field of agriculture and allied areas with excellent communication skills in respective local language attend to the farmers’ calls. The FTAs, although experts themselves, are considered as Level 1 (L1) support of Kisan Call Centres.

The level-II consists of Subject Matter Experts (SMEs) who are located at their respective places of work such as - Research Stations, ATICs, KVKs, Agricultural Colleges. In case the FTAs are not able to answer the questions, they escalate the call to the associated SME.


Mission of DAC (Department of Agriculture and Cooperation) with respect to Kisan Call Centres (KCC)

Kisan Call Centres (KCCs) was launched by the Ministry of Agriculture to harness the potential of ICT in agriculture. This initiative was aimed at answering farmer's queries on a telephone call in their own language / dialect. IFFCO Kisan Sanchar Limited was selected by the Department of Agriculture and Cooperation (DAC), Ministry of Agriculture (MOA), Government of India, to manage the KCC services. The services were re-launched on 1st May 2014 by IFFCO Kisan Sanchar Limited. In this endeavour ; IFFCO Kisan had completely revamped the services and set up state of the art ICT infrastructure.

At present, the KCC services are managed from fourteen locations - Ahmedabad, Bengaluru, Bhubaneswar, Chandigarh, Coimbatore, Guwahati, Hyderabad, Jammu, Jaipur, Jabalpur, Kanpur, Kolkata, Patna and Pune. All KCC locations are accessible by dialing a single nation-wide toll free number 1800-180-1551 through landline as well as mobile numbers of all telecom networks from 6.00 A.M to 10.00 P.M. on all 7 days a week including holidays. With the improved services and increased awareness amongst farmers, calls at the KCCs have increased over three fold to over 12 lakhs landed calls during the last 2 years.